Paid Search

Pay Per Click Management Services

Our PPC management services are driving aimed at results. We operate by conducting conversion rate optimization for the campaigns we run. This is why it is important to set up goals with our clients when developing the strategy. As such, business goals will be determined before a campaign is created. These goals (or conversions) can vary and depend on the nature of the website. For subscription-based blogs and websites, a conversion could be a visitor filling out a form and signing up for a monthly newsletter or white paper. For an e-commerce or website that you make a purchase on, a typical conversion goal could be when a visitor adds an item to a shopping cart or completes a purchase. A goal can also be as simple as a user clicking on a specific button or tab of a website. In the end, conversion rate optimization when used with pay per click advertising is a way to help increase a website or company’s bottom line.

 

Our PPC management services are driving aimed at results. We operate by conducting conversion rate optimization for the campaigns we run. This is why it is important to set up goals with our clients when developing the strategy. As such, business goals will be determined before a campaign is created. These goals (or conversions) can vary and depend on the nature of the website. For subscription–based blogs and websites, a conversion could be a visitor filling out a form and signing up for a monthly newsletter or white paper. For an e-commerce or website that you make a purchase on, a typical conversion goal could be when a visitor adds an item to a shopping cart or completes a purchase. A goal can also be as simple as a user clicking on a specific button or tab of a website. In the end, conversion rate optimization when used with pay per click advertising, is a way to help increase a website or company’s bottom line.

Getting started with Pay Per Click Management

So you have set up your Google AdWords account and have some ads running. Now the question arises, how will you determine whether or not your campaign is helping you achieve your goals? Many business owners set up only one ad and one campaign, but this is not the right process or best practice used in the industry.

Campaign creation and Optimization is an ongoing process

If you want to generate more traffic leads towards your business, your campaigns must be strong enough to attract the customers. Optimization needs to take place in order to continue to drive qualified traffic to the website.

 

 

Analytics with PPC campaigns

Before running a campaign, it is important to set up conversion tracking and a way to analyze the campaign. Setting up Google Analytics is one way to achieve this. Z Media Solutions will help you set up your Google Analytics account and goals to track your business targets. Analytics will help you understand which keywords and ads are beneficial for your business and which are not.

Management of PPC Campaigns

If your PPC campaigns are managed properly, you will be in a better position than most. Competition can create challenges with bid management. Additionally, as search trends change on a daily basis, it is important to have dedicated management to maintain the campaign. Let Z Media Solutions manage your campaign so that the worry is off your shoulders.

PPC Consulting and Training

At Z Media Solutions, we are experienced can provide you proper training with creating campaigns, how to optimize the account, and create ads.

Whether you require PPC Consulting or training, contact Z Media Solutions to find the new ways and to have the promotions.